Essays, playbooks, and measured findings on building with AI, running agencies, and how work actually gets done - plus personal stories and the opinions I will defend. Much of it published here first, and all of it open.
A friend told me: either you go, or you stop talking about it to me. A few months later my family and I were in Mérida. That is the story I usually tell, and it is true, but it is the easy version. It ends on the decision. The actual story is what came after, and that part is much longer and much less neat than I used to be willing to admit.
You don't need the perfect project to say yes. I've said no to high-paying work that felt wrong, and yes to zero-budget projects that turned into something great. The difference is a simple rule: great people, interesting work, good money - at least two out of three must be true.
I write regularly on LinkedIn about what I'm building and learning: agency growth, AI development, product judgment, and the messy reality behind making things work.
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