Writing

Essays, playbooks, and measured findings on building with AI, running agencies, and how work actually gets done - plus personal stories and the opinions I will defend. Much of it published here first, and all of it open.

July 17, 20267 min read

I Measured What AI Actually Recommends. The Answers Are a Lottery.

PromptWatch closed EUR 6 million. Peec raised $29 million. Profound raised $58 million more on top of a unicorn valuation. The bet behind all of it is that your next customer asks ChatGPT who to hire, and being in that answer is the new being on page one. I think the bet is right. I had a different question: what do the answers actually look like?

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I write regularly on LinkedIn about what I'm building and learning: agency growth, AI development, product judgment, and the messy reality behind making things work.

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