What I Build
I turn agency expertise, methods and ideas into working technology - from internal tools to proprietary products that can eventually go to market.
Sometimes the goal is to make the agency itself better. Sometimes it is to create something the agency can own, differentiate with, or sell. I publish how I work, so you can see the methods before deciding whether to work with me.
What Your Expertise Can Become
Your advantage may already exist inside the agency - in a methodology, workflow, dataset, process or idea. The opportunity is to turn it into something useful, repeatable and owned.
Make the agency better
Turn repeatable expertise and internal processes into tools that improve research, delivery, decision-making or operations. The goal is not more software. It is less friction, more consistency and less dependency on individual people.
Research tools, internal workflow systems, decision-support tools, automation, operational software.
Build proprietary IP
Turn a methodology, framework, dataset or way of working into software the agency owns - something clients can use and competitors cannot simply copy from a pitch deck.
Client-facing applications, assessment tools, proprietary platforms, methodology-driven software, data products.
Take a product to market
Turn a successful idea or internal MVP into a fully developed product, from V1 through the technical foundations needed for commercialization.
SaaS products, user accounts, billing, onboarding, analytics, integrations, multi-tenant architecture.
What the technology might look like
Depending on the problem, I build AI applications, automations, agents, APIs, MCP servers, SaaS products and conventional web applications. The technology should fit the problem, not the other way around.
Not sure what should become software yet?
Sometimes the hardest decision is not how to build something, but whether it should be built at all.
Advisory
If you know there is an opportunity but are not yet sure what should become software, I can help define the product, identify the smallest useful first version and decide where custom technology is actually justified.
Talk to meAI-readability audit
For sites where machine visibility matters, I can audit what AI systems and crawlers can actually access and read, then document the gaps.
Read moreR&D and independent builds
Between client projects I build and publish small tools, research instruments and experiments. They keep me close to the technology and often become useful patterns in client work.
Measuring what the AIs actually say
A monthly instrument tracking how ChatGPT, Claude and Perplexity answer the questions agency buyers ask.
See the researchIndie builds
Small production tools I build to solve problems I keep encountering in my own work.
See the indie buildsA guide I wrote
Before you hire anyone - including me
What to choose in a development partner, what to demand in the deal, and the red flags that predict wasted budget. I wrote it because I've seen both sides.
Read the guideProof, not promises
Everything shown here is based on real products,
working systems and shipped software.